Everything you were too polite to ask.
40 plain-English guides: sizes, platform tools, #ad rules by market, rates and rights. Every one has a last-checked date and its sources.
7 articles
- Platform tools
Exporting video for the best quality
Blurry uploads usually come from the export settings, the upload connection or a hidden app setting. Fix all three.
- Platform tools
Safe zones explained
A safe zone is the part of a vertical video that the app's buttons and text won't cover. If your caption or product sits outside it, viewers won't see it.
- Platform tools
Paid partnership labels and branded content tools (Instagram and TikTok)
If a brand paid you, gave you free product or you're promoting your own business, you need to disclose it. Advertising rules in the US (FTC), UK (ASA/CMA), EU and Australia (ACCC)
- Platform tools
Collab posts on Instagram
A Collab post is one post that lives on more than one profile. It has shared likes, comments and views, and every name appears in the header.
- Platform tools
Trial Reels on Instagram (and what TikTok and YouTube offer)
Trial Reels let you test a Reel on people who don't follow you before your followers ever see it. It's a low-pressure way to try a new idea.
- Platform tools
Alt text and captions for accessibility
Captions help Deaf and hard-of-hearing viewers, and the many people who scroll on mute. Alt text lets screen-reader users "see" your images. Both take seconds.
- Platform tools
Music licensing basics for branded content
The trending song in your personal Reel is licensed for personal, non-commercial use. Once a post is sponsored, run as an ad, or published by a business, that licence usually doesn
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