Creator income is usually business income, including gifted products in many countries. These are very general starting points. Rules depend on your residency and situation, so speak to a local accountant once money becomes regular.

United States: IRS

  • Self-employment tax generally applies if your net earnings are $400 or more.
  • Expect 1099 forms from brands and platforms, and quarterly estimated taxes.
  • Start at the IRS Self-Employed Individuals Tax Center.

United Kingdom: HMRC

  • The £1,000 trading allowance may cover very small income.
  • Above that, register for Self Assessment, by 5 October after the tax year you started.
  • VAT registration is required above £90,000 of taxable turnover.
  • HMRC has a page on income from online platforms, including creating content.

Canada: CRA

  • Report all income, including the value of free trips and products.
  • Report as self-employment income (Form T2125).
  • Register for GST/HST once taxable supplies pass $30,000 in four calendar quarters.

Australia: ATO

  • Get an ABN if you're running a business.
  • GST registration applies at $75,000 turnover.
  • The ATO has content-creator tax tips, including on non-cash income.

France: register as a micro-entrepreneur or another status via the official business formalities portal. Social contributions go through URSSAF, and tax through impots.gouv.fr.

Germany: register your activity with the Finanzamt via ELSTER (the "Fragebogen zur steuerlichen Erfassung"). Check whether the small-business VAT scheme (Kleinunternehmerregelung) fits you.

Spain: register with the Agencia Tributaria (censal declaration) and as autónomo with the Seguridad Social.

Italy: open a partita IVA with the Agenzia delle Entrate. A dedicated activity code for influencers was reportedly introduced in 2025 Check in-app.

Portugal: declare "início de atividade" on the Portal das Finanças and register as an independent worker with the Segurança Social.