LinkedIn's help pages blocked our checker, so the organic specs below come from recent guides that cite LinkedIn. The video ad specs are from LinkedIn's official ads page.

Organic posts

What Spec Confidence
Post text 3,000 characters. The "see more" cut-off is at roughly 140–210 characters on mobile. Widely reported
Single image 1080 × 1350 (4:5) or 1080 × 1080. LinkedIn displays images up to 4:5. Third-party guide (Jun 2026)
Multi-image Up to 20 images Third-party guide
Document post (PDF carousel) Up to 100 MB. Up to 300 pages Check in-app. Design at 1080 × 1080 or 1080 × 1350. Third-party guide
Video length 3 seconds to 15 minutes from desktop. Mobile has been 10 minutes; one 2026 guide says 15 minutes on every device. Check in-app Mixed
Video ratio 1:2.4 to 2.4:1. Vertical 9:16 and 4:5 work well on mobile. Third-party guide
Video file MP4 with H.264, 30 fps recommended, up to ~5 GB Third-party guide
Link preview image 1200 × 627 (1.91:1) Third-party guide

Video ads (official)

  • Ratios: 4:5, 9:16, 16:9 and 1:1.
  • Length: 3 seconds to 30 minutes.
  • File: 75 KB to 500 MB, MP4, 30 fps.
  • Captions are optional but recommended.